Last step is to collaborate with fellow establishments who want to target the same consumer.
Pop-up Booth at Eaton Centre, Hudson Bay, Holt Renfrew, gyms, LCBO, Lamaze Studios Yoga Studios etc.
Hitting up every day places a business women and young mom would come across. This will help gain consumer trust, as well as get their attention. This shows that you fully understand their behaviour and are made for them.