I am an art director and photographer that loves to get her hands dirty and is not afraid of hard work. With this ever-changing industry, I am fluent in the newest design and social media trends working to create the most aesthetic and captivating pieces to my clients. Against all odds anything that gets thrown at me, I strive for excellence and love seeing results.
In the latest contract, my photography was featured on the cover of TorontoLife Magazine for "Best new Restaurants 2022" and In my final year at OCADU, out of the graduating class of 2015, my creative teams in Retail Branding and Ad Concepts were awarded first place for having the strongest brand voice, positioning and business idea (Avow). I also received 2nd place for “Best 10 second tv spots" for the new 2016 Smart fortwo. Respectively, showing my passion and expertise for brand identity, visual design and storytelling.
I truly believe that the most important characteristic you must possess in achieving anything is perseverance. Over the past 9 years of freelancing, I have learnt that true ground breaking design, is beautiful yet functional. My experience as a brand consultant for multiple businesses really helped shape the creative I am today. It trained me think for the end-user and create identities true to the needs of my clients businesses. My biggest takeaway from working closely with my clients is that even though creativity is important, sometimes our imagination can take us too far and that finding the grace in between, is the key to success. Understanding this allows me to take on every project wholeheartedly and see it through from start to finish.
When I design, my first priority is detail. Even one pica can make a difference. I pay attention to the typeface, colour, page size, font size, leading, kerning, negative space, positive space, you name it- the small things really do matter. I aim to incorporate tried-and-true principles like my design hero, Jonathan Ive from Apple, to design with the consumer/business at the top of mind, but can still be easily understandable by anyone. Just like any other type of art, design is a language; it can change a person's perspective, way of thinking, and or feeling, that’s why every pica counts!